Replay your understanding throughout user interviews

(.. and you’ll save tens of thousands by not building the wrong product features)

We all know the feeling

You listen You take notes You think, yep, I’ve got it

Only to realise later that you missed a key point ..

Or worse still not realise and build the wrong features into your product

The trick? Echo back during user interviews

• Replay your understanding of a process
• Summarise an insight or clarify a finding
• Walkthrough a potential solution on the fly

Listen ▶ Echo ▶ Understand 🔥

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