Use KPIs to focus your user research

A simple approach I’ve found that’s saved my clients hundreds of thousands in wasted development fees…

What happens when you don’t?

• Increased costs from misguided focus areas ❌
• Distracted objectives, losing sight of primary goals ❌
• Missed opportunities to align research with business outcomes ❌

But when you do …

• You target the most impactful user pain points ✅
• Ensure efficient use of resources, saving both time and money ✅
• Listen out for KPIs during user research ✅

Thats why you

• Unpack each KPI during interviews 💬
• Gather quantifiable data - money, time, volume 🔢
• Hold them in mind during design and implementation 🧠

Don’t let the KPIs pass you by!

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